POC Exhibition Pop Up
During the 2015 Buller season we wanted to host an event to showcase a Sale for POC goods. We brainstormed everything from, Live Music in store, to just putting up a few posters and ‘Do what we always do’.
I wanted to do something different. Something that would make our store look different from the outside and attract customers who hadn’t even heard of the promotion. I thought about how organise and host ski demo days and I though about what resources we had to be able to do something different, with zero budget.
We had a pop up gazebo try try something out. Once we knew a gazebo would fit under the roof, right in front of the door we called POC to get a measurement for their gazebo. It’ll fit!
After planning and organising the logistics and politics of hosting the event the day had come. POC brought some stock that they wished to sell and a few “Showcase Items”. Products that may not sell, however showcase the brand and in turn our store.
The event went over two days and was a huge success. Selling more stock than we had initially anticipated and thanks to the Showcase Items, gave us an idea for products to order for the next season. Which we’re in a higher price bracket and would turn out to sell through.
During the 2016 season we decided to host the event again using the same formula. This time two of the main guys from POS Australia would be joining us and selling their own products.
They couldn’t believe what was happening.
It was constantly busy, stock was flying out of the store. Even their clearance stock was flying out. I remember seeing one of the guys on the phone to the staff in their store at another resort, “We need to be doing this”.
After two successful events, over two seasons. It’s safe to say that this formula works. Our staff worked tirelessly to keep up with the fast pace of customers, on top of an already demanding shop.
This could be applied to so many products and brands throughout the season…